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AI+ Marketing™ Self-Paced Learning V3
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Introduction
Course Introduction
Audio Book: Introduction AI+ Marketing
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
1.1 Fundamentals of AI
1.2 Machine Learning and Deep Learning
1.3 Machine Learning and Deep Learning
Activity 1
1.4 Evolution of AI
1.5 Evolution of AI in Marketing
Activity 2
1.6 Data Analytics in Marketing
1.7 Chatbots and Digital Assistants
1.8 Personalization Engines
1.9 Predictive Analytics in Marketing
Activity 3
1.10 Content Creation
1.11 SEO and Content Strategy
1.12 Customer Journey Mapping
1.13 Campaign Optimization
Activity 4
Activity 5
1.0 Introduction: Introduction to Artificial Intelligence (AI) in Marketing
1.12 Content Creation
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
Audio Book: Introduction to Artificial Intelligence (AI) in Marketing
Podcast: Introduction to Artificial Intelligence (AI) in Marketing
Quiz
Module 2: AI-Driven Content Strategy and Personalization
2.1 The Role of AI in Content Creation
2.2 Content Optimization with AI
2.3 Benefits of AI-Driven Content Strategy
2.4 Understanding Customer Data
2.5 Dynamic Content Personalization
2.6 AI-Driven Personalization: Real-World Success Stories
2.7 Tools and Platforms
2.8 Natural Language Generation Tools
2.9 Content Curation Tools
2.10 Social Media Management Tools
2.11 Best Practices for Utilizing AI in Marketing
2.12 Optimal AI Integration into Content Marketing Workflows
2.13 Challenges and Considerations
2.14 Overcoming AI Challenges in Content Marketing
Activity 1
Activity 2
Activity 3
Activity 4
Activity 5
Activity 6
Module 2: AI-Driven Content Strategy and Personalization
Audio Book: AI-Driven Content Strategy and Personalization
Podcast: AI-Driven Content Strategy and Personalization
Quiz
Module 3: AI in Social Media and Email Marketing
3.1 Automation and Scheduling
3.2 Enhancing Social Media Strategies
3.3 AI-Powered Content Strategy
3.4 Challenges and Ethical Considerations
3.5 Personalized Ad Targeting - The New Era
3.6 The Benefits of AI-Powered Solutions
3.7 Challenges and Limitations
3.8 AI in Influencer Marketing
Activity 1
3.9 Segmentation and Personalization in Email Marketing
3.10 Optimizing Email Campaigns with AI
3.11 Predictive Analytics in Email Marketing
Activity 2
Activity 3
Module 3: AI in Social Media and Email Marketing
Audio Book: AI in Social Media and Email Marketing
Podcast: AI in Social Media and Email Marketing
Quiz
Module 4: Leveraging AI for Marketing Analytics
4.1 Overview of AI in Data Analysis
4.2 Tools and Technologies
4.3 Real-time Analytics
4.4 Discovering How AI powers Real-time Analytics for Swift Marketing Adaptability
Activity 1
4.5 Predictive Modeling
4.6 Predictive Modeling in Business
4.7 Segmentation and Targeting
4.8 The Future of AI in Marketing
4.9 Customer Journey Mapping
Activity 2
4.10 Campaign Analysis
4.11 ROI Optimization
4.12 Case Studies: Explore Successful AI Analytics Implementations in Marketing
Activity 3
Activity 4
Activity 5
Activity 6
Module 4: Leveraging AI for Marketing Analytics
Audio Book: Leveraging AI for Marketing Analytics
Podcast: Leveraging AI for Marketing Analytics
Quiz
Module 5: Ethical Considerations in AI Marketing
5.1 Introduction to Ethical AI
5.2 Ethical Frameworks and Best Practices
5.3 Data Privacy and Security
5.4 Implications of Data Collection and Analysis for Marketing Purposes
5.5 Strategies for Avoiding Bias
5.6 Ensuring Fairness in Decisions
Activity 1
5.7 Global Data Protection Regulations
5.8 Key Regulations Shaping AI in Marketing
5.9 Compliance Strategies: Navigating Legal and Ethical AI Complexities
5.10 Fostering Trust Through Transparency and Accountability in AI
Activity 2
5.11 Ethical Frameworks and Guidelines
5.12 Google AI Principles
5.13 Ethical Frameworks and Case Studies in AI Marketing
5.14 Developing an Ethical AI Policy
Activity 3
Activity 4
Module 5: Ethical Considerations in AI Marketing
Audio Book: Ethical Considerations in AI Marketing
Podcast: Ethical Considerations in AI Marketing
Quiz
Module 6: Crafting an AI-Driven Marketing Strategy
6.1 Identifying Business Objectives
6.2 Audience Insights and Market Analysis
6.3 Uncovering Audience Behavior with AI Tools
6.4 Selecting AI Tools and Technologies
Activity 1
6.5 AI Integration Across Channels
6.6 Implementing AI across Marketing Channels
6.7 Personalization and Automation
6.8 AI in Personalized Marketing and Automation: Insights and Exercises
6.9 Measurement and Adjustment
Activity 2
6.10 Scalability and Flexibility
6.11 Future-Proofing Marketing with Adaptable AI Strategies
6.12 Workshop
Activity 3
Activity 4
Activity 5
Activity 6
Module 6: Crafting an AI-Driven Marketing Strategy
Audio Book: Crafting an AI-Driven Marketing Strategy
Podcast: Crafting an AI-Driven Marketing Strategy
Quiz
Module 7: AI Integration in Multichannel Marketing Campaigns
7.1 Understanding Multichannel Marketing
7.2 The Role of AI in Multichannel Marketing
7.3 How AI Can Help Unify Brand Messaging Across Channels
7.4 Best Practices for AI Integration
Activity 1
7.5 Key Performance Indicators (KPIs)
7.6 Leveraging AI for Enhanced KPI Analysis
7.7 AI Tools for Analytics
7.8 Optimizing Campaigns with AI Insights
Activity 2
7.9 Emerging Technologies
7.10 Predictions for the Evolution of Multichannel Marketing
7.11 Preparing for the Future
Activity 3
Activity 4
Module 7: AI Integration in Multichannel Marketing Campaigns
Audio Book: AI Integration in Multichannel Marketing Campaigns
Podcast: AI Integration in Multichannel Marketing Campaigns
Quiz
Additional Module - AI Agents For Marketing
AI Agents Marketing
Resources
AI+ Marketing Blueprint
AI+ Marketing Detailed Curriculum
AI+ Marketing Tools
AI+ Marketing Reference Videos and Links
AI CERTs Exam Guidelines
AI CERTs Exam Guidelines
AI+ Marketing Examination
AI+ Marketing Examination
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Course info
AI+ Marketing™ Self-Paced Learning V3
Skill Level
:
Beginner
certificate name
:
AI+ Marketing™
Badge
:
Badge_AI+-Marketing.png
Course Layout
:
Standard